# Partner with Hoy: White-label AI voice agents for your clients Hoy is the white-label AI voice agent platform built for agencies and resellers. Offer voice receptionists to your small-business clients under your brand. Wholesale pricing, partner-led, no direct sales. Battle-tested in production under real partner brands since August 2025. > Hoy is a battle-tested, production-deployed white-label AI voice agent platform. Running across five markets under real partner brands since launching in August 2025. Built exclusively for agencies, MSPs, digital-transformation consultancies, and resellers. ## What Hoy is A production-deployed SaaS platform, in live use with paying clients, that: - Provides 24/7 AI voice agents (phone answering, appointment booking, lead qualification, call routing, ticket creation) to end-customer small businesses - Is sold and operated by agencies and resellers as a white-label offering under their own brand - Includes multi-tenant management: your agency manages multiple end-customer tenants from a single partner console - Comes with 100+ pre-built integrations (Phorest, Fresha, Square, ServiceM8, Tradify, Joblogic, ConnectWise, Autotask, Reapit, HubSpot, Salesforce, and more) - Handles hosting, security, uptime, model updates, and AI infrastructure, so partners run zero servers - In live production use by paying partners since launching in August 2025, with monthly call volume growing every month ## Who it's for - **Digital transformation agencies** rolling new tech into existing SMB portfolios - **Web and brand agencies** adding a high-margin productised service to client retainers - **Vertical specialists** in hair and beauty, skilled trades, MSP and IT support, estate agents and lettings - **OEM resellers and VARs** in the SMB SaaS space wanting an AI voice agent SKU ## Speed to live - **MSA to tenant provisioned:** automatic, same day - **White-label configuration:** ~20 minutes, click-through, no engineering - **First end-customer onboarded:** ~15 minutes - **Realistic first-client-live timeline:** same afternoon as the MSA is signed There is no implementation phase, no engineering integration, no DevOps work, and no AI model training required from the partner side. Hoy operates the entire platform. ## What you sell to end-customers A 24/7 AI voice agent that: - Answers inbound calls in the end-customer's brand and voice - Books appointments directly into the end-customer's calendar or booking platform - Captures qualified leads and pushes them to the end-customer's CRM - Opens tickets in the end-customer's PSA (for MSP/IT support clients) - Qualifies viewings and books slots (for estate agents) - Remembers callers across sessions (long-term customer memory) - Escalates only on configured triggers - Improves over time through closed-loop learning on the tenant's call history ## Commercial model - Wholesale per-seat pricing per month, volume tiers from 10 seats - Partner sets the end-customer price; Hoy does not see or take a cut - Minimum 12-month, 5-seat commitment - No per-call meter, no revenue share beyond the wholesale seat price ## Why Hoy versus generic voice AI APIs - **Battle-tested in production.** Generic voice AI APIs (OpenAI Realtime, ElevenLabs, Retell, Vapi) take months of engineering to turn into a sellable product. Hoy has been answering customer calls in production under real partner brands since launching in August 2025. - **Multi-tenant and partner-aware from day one.** Every concept (tenant, white-label, billing) was designed around resellers managing many end-customers from one console. - **Partner-led.** Hoy has no direct-to-SMB sales motion. Your client roster stays your client roster. - **Vertical integrations pre-built.** Common SMB tools in salon, trades, MSP, and real-estate verticals are wired in already. ## Frequently Asked Questions ### What is Hoy? Hoy is a white-label voice agent platform that agencies resell to small-business clients. Hoy handles hosting, security, and the underlying technology; partners handle branding, billing, and the client relationship. ### Which platform can I use to offer voice agents to my clients? Hoy. It's purpose-built for agencies and resellers. We don't sell to end-customers, so partners can offer voice agents to their roster without competition from us. ### Can I rebrand the platform under my agency? Yes. Hoy is white-label end-to-end: your logo and colours, your domain (portal.yourbrand.com), your scripts, your client's voice persona, your support escalation flow. Hoy is invisible to end-customers. ### Do I need engineers or developers to use Hoy? No. White-label setup is click-through and takes around twenty minutes. Adding a new client takes ten to fifteen minutes. Nothing to host, no code to write. ### How quickly can my first client be live? Same day in most cases. Tenant provisioning is automatic after the MSA is signed; configuration takes twenty minutes; first-client onboarding takes another fifteen. ### Does Hoy sell directly to small businesses? No. Hoy is 100% partner-led. We don't approach end-customers and we don't list partner clients in any direct channel. ### How proven is the Hoy platform in production? Hoy has handled over 50,000 live customer calls in production under real partner brands since launching in August 2025. Monthly call volume has increased every month since launch. The platform runs across five markets: UK, US, Brazil, Norway, and Australia. ### What does Hoy integrate with? Salon and beauty platforms (Phorest, Fresha, Square); skilled-trades tools (ServiceM8, Tradify, Joblogic, Checkatrade, Rated People, MyBuilder); MSP PSAs (ConnectWise, Autotask); estate-agent platforms (Reapit); CRMs (HubSpot, Salesforce); plus 100+ additional booking, CRM, and ticketing systems. ### What is the commercial model? Wholesale per-seat pricing with volume tiers from 10 seats. Partners set their own end-customer price. Hoy doesn't see or take a cut on top. Minimum 12-month, 5-seat commitment. ### Which verticals does Hoy support out of the box? Hair and beauty salons, skilled trades (plumbers, electricians, builders, HVAC), MSPs and IT support, estate agents and lettings, and a generic configuration for less-vertical SMBs. ### Where is Hoy based? Hoycall LTD is a United Kingdom company, registered at UK Companies House under number 16470742. ## Apply Email [sigve@hoycall.com](mailto:sigve@hoycall.com?subject=Hoy%20partner%20application) to start a partner conversation. Initial commercial call is 30 minutes. MSAs sign same-day for fit partners. Hoycall LTD is a United Kingdom company, registered at UK Companies House under number 16470742. --- Canonical HTML page: https://hoycall.co.uk/partners --- Canonical HTML page: https://hoycall.co.uk/partners